20 February 2026 – Parrot Essentials, the UK-based specialist retailer known for high-quality parrot products, today announces the launch of its first-ever cat product, Glyfeline, marking the beginning of a strategic expansion into the wider pet market. Parrot Essentials expands its offering beyond birds for the first time, introducing an OTC nutraceutical for cats designed to support two common modern challenges: healthy blood sugar regulation and weight management.

A Natural Evolution for a Trusted Pet Brand

Founded in 2010, Parrot Essentials has become a trusted name among parrot owners across the UK, offering a carefully selected range of parrot foods, toys, enrichment essentials, perches, treats, travel accessories, and wellbeing support products.

The launch of Glyfeline is the first step in a carefully planned expansion designed to bring the same focus on quality, practicality, and enrichment to other companion animals.

"We've grown Parrot Essentials by listening closely to pet owners and putting wellbeing first. Launching Glyfeline is a natural next step for us, and it's the start of a broader plan to serve more pet households with products that genuinely improve day-to-day life,"
— Anguel Iordanov, Founder, Parrot Essentials

Introducing Glyfeline

Glyfeline 15 mg is an OTC nutraceutical for cats designed to support two common modern challenges: healthy blood sugar regulation and weight management.

It works through a dual-action approach:

• Carb digestion support: Glyfeline contains a whey-derived dipeptide (Alanine–Proline) that is described as helping slow carbohydrate breakdown in the gut, supporting a steadier post-meal glucose response.
• Satiety support: The formula is high in dietary fibre, helping cats feel fuller sooner, which supports reduced calorie intake over time.

Key features include:

• Dual support for glucose + weight (post-meal sugar absorption + fullness)
• Easy daily use – capsules can be opened and mixed with wet or dry food
• Designed for routine feeding – morning and evening with meals
• Well tolerated and suitable for ongoing use as part of a wider wellbeing plan

Glyfeline will be available from 30 March 2026, via https://parrotessentials.co.uk/, reduced at £19.99 - saving you £7 of the regular price for a limited time only.

Strategic Expansion Into the Wider Pet Market

Parrot Essentials expands into the cat category at a time when demand continues to grow for premium, wellbeing-led pet products. This launch signals the beginning of a broader diversification strategy, with plans to expand into additional companion animal categories over the coming 12 - 24 months

"Our long-term vision is to grow beyond a single pet niche without losing what makes us trusted: high standards, honest value, and products that support better care at home. As we expand, the mission stays the same, improve wellbeing through quality and enrichment,"
— Anguel Iordanov, Founder, Parrot Essentials

Maintaining Brand Values While Scaling

While expanding its range, Parrot Essentials remains committed to:

• High-quality materials and reliable product standards
• Pet-first design philosophy
• Ethical sourcing and responsible product selection
• Excellent UK-based customer service
• Enrichment-led product development

"Our community trusts us because we prioritise animal wellbeing above all else. That commitment won't change as we grow," said Iordanov.

Availability & Trade Enquiries

Glyfeline is available online at https://parrotessentials.co.uk/ from [DATE].

Retailers, distributors, and media representatives can contact the Parrot Essentials team at [email protected] for more information, trade pricing, or partnership opportunities.

About Parrot Essentials

Parrot Essentials is a UK-based pet retailer specialising in parrot enrichment products, foods, accessories, and wellbeing essentials. Founded in 2010, the company has grown into a respected name within the avian pet community, serving customers through its online store.

Parrot Essentials expands into new pet categories beginning with cats, with a focus on quality, wellbeing, and responsible product development.

Website: https://parrotessentials.co.uk/
Blog: https://parrotessentials.co.uk/blog
Facebook Group: https://www.facebook.com/groups/ParrotEssentials.co.uk