The Birdcare Company is the UK’s market leader in cage and aviary bird supplements, with about three quarters of the serious bird breeder market. Not to mention, many of their products are sold, used, and recommended by vets across the UK.
The company's success has been due to a combination of technical excellence and outstanding customer service. This has been recognised by their success in winning both of the marketing awards they have entered. That being, the FSB award in 1997 and the Gloucester Citizen award in 2001.
The Birdcare Company has a philosophy. That philosophy? To get very close to bird keepers, to understand their problems, and then to search the world for novel ingredients to solve those problem. Those novel ingredients go into their supplements, then given to your bird. Their mission is to make products to keep your feathered friend happy and healthy. In turn, creating and maintaining a fulfilling relationship between you and your bird!